Table of Contents
Cookies on Wine-Book Site
Your Privacy is Important to Us
At Wine-Book, our members are number one. For that reason, all of our decisions are geared towards our members
being satisfied with their experience, including how Wine-Book gets and uses your personal information.
possible. It is our goal for our members to be notified and have the opportunity to make an educated decision
with respect to their privacy on Wine-Book.
View our California DNT notice
The mission of Wine-Book is to connect people, general wine lovers, and wine connoisseurs to enable them to share
information regarding specific wines, the locations of a wide variety of domestic and international wine
resources and places to purchase wine including but not limited to, vineyards, restaurants, bars, hotels, retail
and on-line retail stores, and the Internet. Our registered users (“Members”) share their
identities, engage with their network, exchange knowledge and insights, post and view relevant content, and find
business opportunities. Content on some of our services is also visible to unregistered viewers (“Visitors”).
We believe that our services allow our Members to effectively learn more about wine and sources for wine. The
foundation of our policy is to focus on our Members first.
Maintaining your trust is our top priority, so we adhere to the following principles to protect your privacy:
- We protect your personal information and will only provide it to third parties: (1) with your consent; (2)
where it is necessary to carry out your instructions; (3) as reasonably necessary in order to provide our
features and functionality to you; (4) when we reasonably believe it is required by law, subpoena or other
legal process; or (5) as necessary to enforce our User Agreement or protect the rights, property, or safety
of Wine-Book, its Members and Visitors, and the public.
- We have implemented appropriate security safeguards designed to protect your information in accordance with
(such as “Share on Wine-Book” plugins for publishers) and all other Wine-Book websites, apps,
developer platforms and other products and services (collectively “Wine-Book” or the “Services”).
notice through our Service, or by other means so that you may review the changes before you continue to use
Wine-Book. If you object to any changes, you may close your account. Continuing to use Wine-Book after we
If you reside in the United States or outside of the United States, then the
personal information provided to or gathered by Wine-Book is controlled by Wine-Book, 8605 Santa
Monica Blvd #72912, Los Angeles, CA. 90069-4109. If you have any concern about providing information to
us or having such information displayed on the Wine-Book services or otherwise used in any manner
Terms of Service), you should not become a Member of Wine-Book, visit our websites, apps or
otherwise use our Services. If you have already registered, you can close your account by emailing
firstname.lastname@example.org We collect your personal
information in the following ways:
To create an account on Wine-Book, you must provide us with at least your name,
email address and/or mobile number, and a password. You can choose to provide further information
about yourself during the registration process (for example, your gender and location). We use this
information to provide you with more customized services like language-specific profile pages, updates,
and content, more relevant ads, and more valuable career opportunities, and it may appear on your
Wine-Book profile that is viewable by others. You understand that, by creating an account, Wine-Book
and others will be able to identify you by your Wine-Book profile, and you allow Wine-Book to use
Agreement. We may also ask for your credit card details if you purchase certain Wine-Bookservices.
- What information do we collect?
When you contact our customer support services, we collect information that helps
us categorize your question, respond to it, and, if applicable, investigate any breach of our User Agreement or
support responses to better serve you.
- Using the Wine-Book Sites and Applications
We collect information when you use (whether as a Member or a Visitor) the Wine-Book
website(s), applications (for example, Wine-Book for iPhone or Android), Wine-Book platform technology (such
as “Share on Wine-Book” plugins for publishers) or other Services. For example, we collect
information when you view or click on ads, import your address book, join and participate in groups,
participate in polls, install a Wine-Book mobile application, view content on Wine-Book, and share
articles on Wine-Book. If you are logged in on Wine-Book.com, or another Service or a Wine-Book cookie on
your device identifies you, your usage information and the log data described in Section 1.10 of this
policy, such as your IP address, will be associated with your account. Even if you’re not
logged into a Service, we log information about devices used to access our Services, including IP
- Using Third-Party Services and Visiting Third-Party Sites
We receive information when you use your Wine-Book account to log in to a
third-party website or application. Also, when you visit a third-party site that embeds Wine-Book member
plugins we receive information that those p ages have loaded in your web browser. If you are logged in as a
Member when you visit sites with Wine-Book plugins, we use this information to recommend tailored
content to you. Wine-Book will use this information to personalize the Wine-Book - provided
functionality on third- party sites, including providing you insights from your Wine-Book network and
allowing you to share information with your network. Wine-Book’s retention of this data is
addressed in Section 3.2. We do not use this information for advertising. Wine-Book may provide
reports containing aggregated impression information to companies hosting Wine-Book plugins and similar
technologies to help them measure Wine-Book - generated traffic to their websites.
identifiers, to help us recognize you across different Services, improve your Wine-Book experience, increase
security, measure use and effectiveness of our Services, and serve advertising. You can control cookies
through your browser settings and other tools. For more information, including the types of cookies found on
Wine-Book, please read Wine-Book ‘s Cookies Policy. By visiting Wine-Book, you
consent to the placement of cookies and beacons in your browser and HTML-based emails in accordance with
- Advertising Technologies and Web Beacons
We target ads to Members and Visitors both on and off Wine-Book through a
variety of ad networks and ad exchanges, using:
We do not share personally identifiable information with any third-party advertiser
or ad network, although your profile is visible to other Members and through public search depending on your
- Advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers as permitted by
mobile platforms both on and off Wine-Book;
- Member-provided profile information and categories (for example, “vineyards in California);
- Information inferred from a Member’s profile (for example, using job titles to infer age, industry,
seniority, and compensation bracket; or names to infer gender);
- Your use of Wine-Book (for example, your Wine-Book search history, the content you read on Wine-Book, who
you are friends with on Wine-Book or clicking on a Wine-Book ad;
- Information from advertising partners which we use to help deliver ads more relevant to you.
- Requests from users to register their city for email and InMail messages (InMail messages are only delivered
to your Wine-Book InBox), to be sent to other users for advertising local events.
Wine-Book may show you sponsored content in your Network Update Stream (NUS),
which will be designated as sponsored content and will behave l ike other NUS updates. If you take social
action (for example, if you “like or “comment” on the sponsored content), your
action will be seen by your network and other Members who are shown the sponsored content after you have acted
Log Files, IP Addresses, and Information About Your Computer and Mobile Device
When you visit or leave Wine-Book sites or apps (whether as a Member or Visitor) by
clicking a hyperlink or when you view a plugin on a third-party site, we automatically receive the
URL of the site from which you came or the one to which you are directed. Also, advertisers receive the
URL of the page that you are on when you click an ad on Wine-Book. We also receive the internet protocol
(“IP”) address of your computer or the proxy server that you use to access the
web, your computer operating system details, your type of web browser, your mobile device (including
your mobile device identifier provided by your mobile device operating system), your mobile operating
system (if you are accessing Wine-Book using a mobile device), and the name of your ISP or your
mobile carrier. We may also receive location data passed to us from third-party services or
GPS-enabled devices that you have set up, which we use to show you local information on our mobile
applications. Most mobile devices allow you to prevent real time location data being sent to
Wine-Book, and of course Wine-Book will honor your settings.
Wine-Book is a dynamic, innovative environment, which means we are always
seeking to improve the services we offer you. We often introduce new features, some of which may result in the
collection of new information. Furthermore, new partnerships or corporate acquisitions may result in new
features, and we may potentially collect new types of information.
- How We Use Your Personal Information
At Wine-Book, we take pride in our motto of “Members first,” which
means that above all else we strive to use your information to provide you world- class services in a
professional and trustworthy manner.
- Consent to Wine-Book Processing Information About You
The personal information you provide to us may reveal or allow others to identify
aspects of your life that are not expressly stated on your profile (for example, your picture or your name
may reveal your gender). By providing personal information to us when you create or update your account and
profile, you are expressly and voluntarily accepting the terms and conditions of Wine- Book’s
User Agreement and freely accepting and agreeing to our processing of your personal information in ways set
is entirely voluntary on your part. You have the right to withdraw or modify your consent to Wine-Book’s
collection and processing of the information you provide at any time, in accordance with the terms of
Wine-Book, or by closing your respective account.
We communicate with you through email, notices posted on the Wine-Book websites or apps,
messages to your Wine-Book inbox, and other means available through the Services, including mobile text messages
and push notifications. Examples of these communications include: (1) welcome and engagement communications -
informing you about how to best use Wine-Book, new features, updates about other Members you are connected to
and their actions, etc.; (2) service communications – these will cover service availability, security,
and other issues about the functioning of Wine-Book; (3) promotional communications – these include
both email and InMail messages (InMail messages are only delivered to your Wine-Book InBox), and may contain
promotional information directly or on behalf of our partners, including job opportunities and information from
companies that are hiring. These messages will be sent to you based on your profile information and messaging
preferences. Wine-Book tracks the open rate of your InMails to provide your InMail acceptance score. You may
change your email and contact preferences at any time by signing into your account and changing your email
settings. You can also opt out of promotional messages by sending a request to Wine-Book Help Center. Please be
aware that you cannot opt out of receiving service messages from Wine-Book.
Many communications that you initiate through Wine-Book (for example, an invitation sent to a
non-Member) will list your name and primary email address in the header of the message. Messages you initiate
may also provide the recipient with aggregate information about your network (for example, how many people are
in your network). Other communications that you initiate through the Services, like a request for an
introduction, will list your name as the initiator but will not include your personal email address contact
information. Once you have connected with an individual, regardless of who sent the invitation, your contact
information will be shared with that individual.
We use information that you provide to us to customize your experience and the experiences of others
on Wine-Book. For example, when you sign in to your account, we may display the names of new Members who have
recently joined your network or recent updates from your connections and companies you follow. We also use
aggregated information from your network and other users to show you content, such as news and presentations
relevant to you, your industry, or your profession.
We may share your personal information with our Wine-Book affiliates (meaning entities controlled by,
controlling or under common control with Wine-Book) outside of the Wine-Book entity that is your data controller
(for example, Wine-Book may share your information with other Wine-Book operating entities) as necessary to
- Sharing Information with Affiliates
For clarity, Wine-Book and its affiliates combine information internally across different Services.
For example, a Wine-Book affiliate may recommend better content to you based on your Wine-Book content
preferences and the articles you read on Wine-Book could present you a better tailored network update stream
based on your Wine-Book affiliate activity, whether or not you tied your Wine-Book affiliate and/or Wine-Book
accounts, as we may be able to identify you across different Services using cookies or similar technologies.
- Polls and Surveys – (Let me know if you will have this feature)
Polls and Surveys may be conducted by Wine-Book, Members, or third parties. Some
third parties may target advertisements to you on the results page based on your answers in the poll.
Wine-Book or third parties may follow up with you via InMail regarding your participation unless you have
opted out of receiving InMail messages. We may use third parties to deliver incentives to you to
participate in surveys or polls. If the delivery of incentives requires your contact information, you
may be asked to provide personal information to the third party fulfilling the incentive offer, which
will be used only for the purpose of delivering incentives and verifying your contact information. It
is up to you whether you provide this information, or whether you desire to take advantage of
an incentive. Your consent to use any personally identifiable information for the purposes set forth in
the poll or survey will be explicitly requested by the party conducting it.
If you participate in Wine-Book Groups, share content on your Network Update Stream,
or import a blog or other content, you should be aware that any information you choose to disclose using these
services can be read, collected, and used by other Members in these forums, developers, and other third
parties. Wine-Book is not responsible for the information you choose to submit in these forums.
Some content in Wine-Book Groups may be public and searchable on the Internet if the group owner has not closed
the group for public discussions. You can identify closed groups by the padlock icon next to the group
name. You can remove your Wine-Book Groups posts at any time. However, others may have copied and used
the information that you shared.
- Testimonials and Advertisements Placed through Wine-Book Ads
If you provide any testimonials about our goods or services or place advertisements
through the Wine-Book Ads, we may post those testimonials and examples of advertisements you place in
connection with our promotion of these services to third parties. Testimonials and advertisements may
include your name and other personal information that you have provided.
- Pages for Companies, Schools, and Other Entities
Wine-Book allows companies, schools, charities, and other organizations as well as
thought leaders and influencers to create pages dedicated to their brand, business, and mission. These pages are
public, and any communications or information shared through them will be accessible by the entity that
created them. If you follow a person or organization, you will be listed among its followers, which
can be viewed by others. Wine-Book uses aggregate information about followers and viewers to provide data about
its performance (for example, visits and updates).
- Compliance with Legal Process and Other Disclosures
It is possible that we may need to disclose personal information, profile
information, or information about your activities as a Member or Visitor when required by law, subpoena, or
other legal process, or if Wine-Book has a good faith belief that disclosure is reasonably necessary to
(1) investigate, prevent, or take action regarding suspected or actual illegal activities or to assist
government enforcement agencies; (2) enforce the User Agreement, investigate and defend ourselves
against any third-party claims or allegations, or protect the security or integrity of our Service; or
(3) exercise or protect the rights, property, or safety of Wine-Book, our Members, personnel, or others. We
attempt to notify Members about legal demands for their data when appropriate in our judgment,
unless prohibited by law or court order or when the request is an emergency. In light of our
principles, we may dispute such demands when we believe, in our discretion, that the requests are
overbroad, vague or lack proper authority, but do not commit to challenge every demand. To find out
more about how Wine-Book engages with government requests for data see our Law Enforcement Data Request
- Disclosures to Others as the Result of a Change in Control or Sale of
We may also disclose your personal information to a third party as part of a sale of
the assets of Wine-Book, a subsidiary, or division, or as the result of a change in control of the company or
one of its affiliates, or in preparation for any of these events. Any third party to which Wine-Book
transfers or sells Wine- Book’s assets will have the right to continue to use the personal and
We may employ third party companies and individuals to facilitate our Services
(e.g. maintenance, analysis, audit, marketing and development). These third parties have limited access to
your information only to perform these tasks on our behalf and are obligated to Wine-Book not to disclose
or use it for other purposes.
You have a right to (1) access, modify, correct, or delete your
personal information controlled by Wine-Book regarding your profile, (2) change or remove your
content, and (3) close your account. You can also contact us for any account information which is not on your
profile or readily accessible to you. If you close your account(s), your
information will generally be removed from the Service within 72 hours. We generally
delete closed account information and will de- personalize any logs or other backup information within 30 days
of account closure, except as noted below.
- Your Choices & Obligations
- Rights to Access, Correct, or Delete Your Information, and Closing Your Account
Please note: Information you have shared with others (for example,
through InMail, network updates, content sharing, or Wine-Book Groups) or that others have copied may also
remain visible after you have closed your account or deleted the information from your own profile.
Wine-Book Groups content associated with closed accounts will show an unknown user as the source. In
addition, you may not be able to access, correct, or eliminate any information about you that
other Members copied or exported out of Wine-Book, because this information may not be in our control. Your
public profile may be displayed in search engine results until the search engine refreshes its cache.
We retain the personal information you provide while your account is in existence
or as needed to provide you services. Wine-Book may retain your personal information even after you have
closed your account if retention is reasonably necessary to comply with our legal obligations, meet regulatory
requirements, resolve disputes between Members, prevent fraud and abuse, or enforce this
requested by law enforcement. Wine- Book \\\'s Customer Service may retain information for as long as is
necessary to provide support-related reporting and trend analysis only, but we generally delete or
de-personalize closed account data consistent with Section 3.1., except in the case of our plugin
impression data, which we will try to de-personalize at the time of collection, but in any event, we will
de-personalize within 7 days.
As a Member, you have certain obligations to other Members. Some of these
obligations are imposed by applicable law and regulations and others have become commonplace in
communities of like-minded Members such as Wine- Book:
other policies of Wine-Book. This includes respecting all intellectual property rights that may belong to
third parties, such as trademarks or copyrights.
- You must not upload or otherwise disseminate any information that may infringe on the rights of others or
which may be deemed to be injurious, violent, offensive, racist, or xenophobic, or which may otherwise
violate the purpose and spirit of Wine-Book and its community of Members.
- You must keep your username and password confidential and not share it with others.
Any violation of these guidelines or those detailed in our User Agreement or elsewhere
may lead to the restriction, suspension, or termination of your account at the sole discretion of
As described in Section 2.3 of the User Agreement, persons must be of Minimum Age
to use Wine-Book.
If you have questions or concerns regarding this Policy, you should contact
Wine-Book. Any questions, concerns, or complaints should include the name of company or person, the
alleged privacy violation, your contact information, and whether you would like the particulars of your
complaint shared with the company.
you on the Services or by some other means, such as email. Please review the changes carefully. If you
agree to the changes, simply continue to use our Services. If you object to any of the changes to our
terms and you no longer wish to use Wine-Book, you may close your account(s). Unless stated
account. Using Wine-Book after a notice of changes has been communicated to you or published on our
Services shall constitute consent to the changed terms or practices.
- California’s Shine the Light Law
California Civil Code Section 1798.83, known as the “Shine The Light”
law, permits our customers who are California residents to request and obtain from us a list of what
personal information (if any) we disclosed to third parties for direct marketing purposes in the
preceding calendar year and the names and addresses of those third parties. Requests may be made only
once a year and are free of charge. Under Section 1798.83, Wine-Book currently does not share any
personal information with third parties for their direct marketing purposes.
We have implemented security safeguards designed to protect the personal information
that you provide in accordance with industry standards. Access to your data on Wine-Book is
password-protected, and sensitive data (such as credit card information) is protected by SSL
encryption when it is exchanged between your web browser and the Wine-Book Services. We also offer
secure https access to the Wine-Book.com website. To protect any data you store on our servers, we
also regularly monitor our system for possible vulnerabilities and attacks, and we use a tier-one
secured-access data center. However, since the Internet is not a 100% secure environment, we cannot
ensure or warrant the security of any information that you transmit to Wine-Book. There is no
guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of
any of our physical, technical, or managerial safeguards. It is your responsibility to protect the
security of your login information. Please note that emails, instant messaging, and similar means of
communication with other Members are not encrypted, and we strongly advise you not to communicate any
confidential information through these means. Please help keep your account safe by using a
by physical mail at: email@example.com or Wine-Book, 8605
Santa Monica Blvd #72912, Los Angeles, CA. 90069-4109.
CALIFORNIA ONLINE PRIVACY PROTECTION ACT NOTICE
(1) Wine-Book does not track users, who do not interact with its sharing functionality across the web,
and therefore does not use \\\"do not track\\\" signals.
(2) Wine-Book does not authorize the collection of PII from Wine-Book
members on Wine-Book for third party use through advertising technologies
without separate member consent
To learn more about DNT and Wine-Book\\\'s DNT practices, please read on:
On September 27, 2013, California Governor Jerry Brown signed into law A.B. 370, amending the California Online
Privacy Protection Act (CalOPPA) to require website operators such as Wine-Book to disclose: (1) how Wine-Book
responds to \\\"Do Not Track Signals\\\"; and (2) whether third parties collect personally identifiable
information (PII) about users when they visit Wine-Book.
Do Not Track
What is Do Not Track? Do Not Track (DNT) is the concept that has been promoted by regulatory
authorities, in particular the U.S. Federal Trade Commission (FTC) for the Internet industry to develop and
implement a mechanism for allowing Internet users to control the tracking of their online activities across
What is a DNT signal? Currently, various browsers - including Internet Explorer, Firefox, and
Safari - offer a DNT option that relies on a technology known as a DNT header, which sends a signal to websites\\\'
visited by the browser user about the user\\\'s DNT preference. You can usually access your browser\\\'s DNT option in
your browser\\\'s preferences.
Is there a DNT technology standard? The World Wide Web Consortium (W3C) has been working with
industry groups, Internet browsers, technology companies, and regulators to develop a DNT technology standard.
While some progress has been made on this issue, progress has been slow, and no standard has been adopted to
date. Without a common, industry standard for DNT, users cannot know how any given company abides by DNT signal
they receive from browser headers.
How does Wine-Book respond to the signal? Wine-Book takes privacy and security
very seriously, and strive to put our members first in all aspects of our business. With regard to DNT,
Wine-Book currently does not respond to DNT signals in browsers because it doesn\\\'t track individual members
across the web with the exception of proactive sharing of articles on Wine-Book (see below).
servers when pages with these buttons load in your browser. Because this is a source of tracking, Wine-Book has
taken great care to ensure that our commitment to not follow our members across the web is honored. As noted in
Does Wine-Book permit third parties to collect personally identifiable
information about an individual consumer\\\'s online activities over time and across different Web sites when a
consumer uses Wine-Book\\\'s site?
As the world\\\'s largest wine social network, our members come to Wine-Book to connect with other members, to
learn about wine, to be found by other members for any number of personal or professional reasons. Wine-Book is,
inherently, a public place, and there is a lot of personally identifiable information on Wine-Book that is
viewable by any visitor. In other words, third parties can find out about you from the Wine-Book site.
In the DNT context, however, Wine-Book does not authorize the collection of PII from Wine-Book members through
advertising technologies deployed in ads that may appear on Wine-Book without separate consent.
Cookies on the Wine-Book Site
that we give you the best possible experience on our website.
A cookie is a small file placed onto your device. Cookies enable us to identify your device, and enable the
functioning of many Wine-Book features, including your ability to log into your account.
If you don’t want to receive cookies, you can change your browser settings. If you use Wine-Book without
changing your browser settings, we\\\'ll assume that you’re happy to receive all cookies on the Wine-Book website.
Please note that the Wine-Book site will not work properly without cookies.
Analytics companies, including but not limited to Google Analytics, and other companies on the Internet may also
place cookies on your machine. Please review your cookies settings in your browser to (a) confirm who is
sending you cookies, and (b) to read the respective privacy policies to ensure that you are comfortable with the
manner in which the cookies are used.
What types of cookies does Wine-Book Use?
Wine-Book uses two types of cookies, persistent and session. A persistent cookie is set once you’ve logged in to
your Wine-Book account. The next time you visit the Wine-Book website using the same device, the persistent
cookie will enable us to recognize you as an existing user, so you may not need to log in before using our
A session cookie is used to identify a particular visit to the Wine-Book website. Session cookies expire after a
short time, or when you close your web browser.
Other technology, such as Adobe Flash, can be used to place the functional equivalent of a cookie on your
When does Wine-Book put cookies on my device?
Cookies may be set by Wine-Book when you visit Wine-Book.com, or they may be set by other websites or services
who run content on the page you’re viewing (known as third-party cookies).
What are cookies used for?
Cookies can be used to do lots of different things, like recognize you when you navigate to Wine-Book’s site,
storing your preferences and improving your experience. Cookies also make your interactions with Wine-Book more
secure, faster, and help us ensure that your Wine-Book experience is personalized to you and in line with your
settings. Additionally, cookies allow Wine-Book to bring you advertising both on and off the Wine-Book site, and
bring customized features to you through Wine-Book plugins such as our share button.
information and personalize your experience.
activity and violations of our User Agreement.
Preferences, features and services
you fill out forms on Wine-Book. Plus they provide you with features, insights, and customized content through
cookie to learn whether members who saw an ad on Wine-Book later visited the advertiser’s site. Similarly, our
partners may use a cookie to determine whether we’ve shown an ad and how it performed, or provide us with
information about how you interact with them. We may also work with a partner to show you an ad on or off
Wine-Book, such as after you’ve visited a partner’s site or application. Cookies and ad technology such as web
beacons, pixels, and anonymous ad network tags help Wine-Book more effectively serve ads to you, as well as to
collect aggregated auditing, research, and reporting for advertisers. Note: Because your web browser may request
advertisements and web beacons directly from ad network servers, these networks can view, edit, or set their own
cookies, just as if you had requested a web page from their site.
Performance, Analytics and Research
cookies to understand, improve, and research products, features, and services, including when you access
Wine-Book from other websites, applications, or devices such as your work computer or your mobile device.
Most browsers allow you to control cookies through their settings preferences. Limiting the ability of websites
to set cookies, however, may worsen your overall user experience.